Selected Works

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Betway Twitch In-Stream Video Ad.

Advert broadcast over Twitch streaming service during sponsored esports tournaments.

Betway Man Vs Machine

Social media and blog based campaign based upon Mike Tindall's advice vs machine based statistical analysis.

Cheltenham Campaign

A multi-channel campaign, encompassing press, digital, experiential and direct mail.
Working with a team of 6 designers I was responsible for the creative direction, workflow hierarchy, materials sourcing, as well as doing some photo editing, layout and design.

Betway VIP

Betway VIP gamified promotion.
Leaderboard based gamification for VIP clients.
Customer Journey development, art direction, design lead.

Palace Group VIP Travel Pack

Palace Group travel package containing brochure & itinerary for VIP clients.

Maildoc Brand Identity

Branding for The Direct Mail company The Maildoc.
Logo, style guide and stationary

Hippodrome Direct Mail Campaign

Glossy A5 flyer promoting the hippodrome casino sent to members of the physical casino.

Illustration for BlackMoon1348

Logo for, U.K. band Blackmoon1348
A3 pen and ink Illustration.

Stockholm Album

CD Album Artwork and Layout,
Photography, Photo-editing and digital manipulation using photoshop, typography and layout in InDesign.

Light Asylum Shallow Tears 12 inch design

Internationally released vinyl 12" single For Light Asylums-Shallow Tears
Digital photo montage created with Adobe Photoshop, Typograpy and layout in InDesign.

Terry Gilliam's The Wholly Family Digital Release Campaign

The Wholly Family is a 2011 Italian short fantasy film written and directed by Terry Gilliam.
The Guardian screened the film on a "pay per view" basis for which I Illustrated and designed press and banner adverts.
Digitally painted in photoshop, layout and typography in InDesign.

Moonracer Gamified Campaign

The leader board mechanism has become a staple of the gaming industry (somethingI introduced at Win Technologies). At Funfair I created a storyline that played on the “To The Moon” catch phrase popular within the crypto community as well as appealing to the communities appreciation for SpaceX and Elon Musk to create a racing game that pitted players against each other.



The Hitch Hiker’s Guide to the Galaxy Interactive T.V. Advert

Before the rise in popularty in of smart phones thanks to 3G connectivity becoming more affordable interactive T.V. adverts were used for a brief period to engage consumers on mass media. Design challenges included low resolution display possibly viewed at a longish distance, very simple navigation via remote control and video was on perpetual loop rather than served of on demand.

Balance life with living

A bespoke event service specialising in lifestyle, corporate and travel events.

Insight: Out Of Office is an events management company that pays a lot of attention the emotional experience of guests to its events with the aim to delight, engage & inspire.

Idea: Drawing inspiration from the Greek islands to capture a sense of adventure and serenity. To achieve this I made use of a lot of white space, a soft dusty blue and typography that is understated yet implies a sense of history. Images were selected to represent magical experiences, with careful consideration of the impact of colour on the mood of the viewer.


Insight: Cult And Bloom is an upmarket salon with close ties to botanical and environmental themes.

Idea: My client wanted to create a salon that was a sanctuary in the heart of Shoreditch that had an air of mystery about it, yet still wanted it to be accessible to as wide an audience as possible. I drew a lot of inspiration from old monograms, calligraphy and architecture reclaimed by nature playing heavily with light and shadow to create a sense of enchantment and wonder.


Insight: Boreas is a Scandinavian insurance startup that uses cutting-edge technology to streamline the process of purchasing insurance.

Idea:  The brand is inspired by the purple-winged god of the north wind, one of the four seasonal Anemoi (Wind-Gods), who swept down from the cold mountains of Thrake (Thrace)